Country Manager

The challenge As Country Manager – France, you will be responsible for driving Plenit's growth and business development in the French market. Your mission will be to define and execute the local business strategy, strengthen our position in the French IT channel ecosystem, and build a sustainable business based on strategic partnerships. You will combine country-level leadership with hands-on commercial execution, translating Plenit's global strategy into a local business plan and overseeing the commercial operation in France. Reporting directly to the Executive Team, you will lead a multidisciplinary team of Account Executives, Technical Account Managers, BDRs, and Marketing Specialists, fostering a culture of ownership, accountability, and continuous improvement. A key part of your role will be developing strategic relationships with MSPs, ISVs, distributors, and IT integrators, while remaining personally involved in key accounts, complex negotiations, and high-value opportunities. You will also analyse market trends, competitive dynamics, and partner needs to identify new opportunities and drive recurring revenue growth. You will work closely with Marketing, Product, Partner Success, and Operations to ensure an effective go-to-market strategy and a consistent partner experience. As Plenit's main representative in France, you will also contribute to the company's international strategy, maintaining close alignment with the Madrid headquarters. Requirements that are important for us We are looking for an experienced Country Manager with a strong background in B2B technology sales, commercial leadership, and business development in France. The ideal candidate combines strategic vision, entrepreneurial thinking, and hands-on execution. Relevant experience and expected outcomes
• 10+ years of experience in B2B sales, business development, or commercial leadership within Cloud, IT, SaaS, or related technology sectors.
• Proven track record of driving revenue growth and business development in France, ideally within a partner-led business model.
• Extensive experience building relationships with MSPs, ISVs, VARs, distributors, IT integrators, and other technology partners.
• Demonstrated experience leading and developing commercial teams, including hiring, coaching, and performance management.
• Proven ability to define and execute country-level business plans and go-to-market strategies, delivering measurable results.
• Strong understanding of the French Cloud and IT ecosystem, including market dynamics, competition, and partner business models.
• Experience managing commercial performance, including revenue targets, ARR, sales pipelines, forecasting, and KPIs.
• Experience managing strategic accounts, leading complex negotiations, and coordinating cross-functional teams.
• Strong analytical and financial skills, with the ability to make data-driven decisions.
• Native or fluent French and professional fluency in English. Spanish is a plus.
• Willingness to travel regularly within France and occasionally to Madrid. Nice to have
• Experience in a cloud platform, SaaS, hosting, or channel-first technology company with a recurring revenue model.
• Previous experience as a Country Manager, General Manager, Sales Director, or in a comparable leadership role.
• Experience scaling businesses or commercial teams in high-growth international environments.
• An established network within the French IT channel ecosystem.
• Experience developing multi-product strategies and implementing partner acquisition, activation, and development programmes.
• Experience managing multidisciplinary teams and working across international markets. Key skills and expected impact
• Strategic leadership: Define and execute the French business strategy, translating global objectives into clear local priorities and sustainable growth plans.
• Business development: Identify market opportunities, build strategic partnerships, and accelerate expansion across the French IT channel.
• Commercial excellence: Drive revenue growth through partner acquisition, portfolio expansion, and recurring revenue development.
• Team leadership: Build and develop a high-performing team, fostering accountability, autonomy, and a strong performance culture.
• Business and financial management: Take ownership of commercial performance, resource allocation, forecasting, and business objectives.
• Market intelligence: Use market trends, competitive analysis, and partner feedback to identify opportunities and adapt the business strategy.
• Hands-on execution: Lead strategic accounts and complex negotiations, remaining actively involved in high-value opportunities.
• Cross-functional collaboration: Align Sales, Marketing, Product, Partner Success, and Operations around common business objectives.
• Performance management: Monitor key KPIs, identify improvement opportunities, and implement action plans.
• Executive communication: Share business performance, market insights, and strategic opportunities with the Executive Team.
• Ownership and international mindset: Take responsibility for the French business while ensuring alignment with Plenit's global strategy. What success looks like Success in this role means establishing France as a sustainable growth market for Plenit, with a clear business strategy, a high-performing team, and a strong partner ecosystem.
• Business growth: Achieve sustainable revenue and ARR growth, increasing partner activation and adoption of Plenit's multi-product portfolio.
• Partner development: Expand the network of strategic partners and strengthen existing relationships, generating long-term business opportunities.
• Commercial performance: Establish clear priorities and effective processes to monitor KPIs, optimise resources, and achieve business objectives.
• Team development: Build an autonomous, accountable team with the skills and capabilities to support the country's growth.
• Go-to-market execution: Continuously improve the local strategy based on market intelligence, partner feedback, and commercial results.
• International alignment: Contribute to Plenit's international expansion by sharing market insights and ensuring effective collaboration with the global organisation.