Customer Marketing Manager
il y a 4 semaines
About the Role
As a pivotal member of the Skeepers Customer Marketing team, you will play a crucial role in driving our business growth and enhancing our brand reputation. We're looking for a dynamic, results-oriented individual who thrives in a fast-paced environment and is passionate about customer engagement, marketing, and advocacy. Reporting into the Head of Customer Marketing, your contribution will be instrumental in expanding our customer base through effective cross-sell and up-sell strategies, building a vibrant customer community, and bolstering our e-reputation. You will be at the forefront of establishing and evolving the Customer Marketing function at Skeepers.
Roles and Responsibilities:
Develop and implement strategies for customer expansion, including cross-selling and up-selling, to maximize customer lifetime value. Lead the creation and management of customer advocacy programs, including case studies, testimonials, and referral initiatives. Spearhead the development and management of user groups and a Customer Advisory Board (CAB), fostering strong community engagement and valuable feedback channels. Drive initiatives to boost Skeepers’ e-reputation, including managing online reviews and leveraging social proof. Collaborate with cross-functional teams to align customer marketing strategies with overall business goals. Measure and report on the performance of customer marketing activities, adjusting strategies as needed to meet KPIs. Play a key role in building and scaling the Customer Marketing function within Skeepers, setting benchmarks for success and innovation in the field.Requirements
Qualifications and Experience:
Bachelor's degree in marketing, Business, or a related field. A master's degree is a plus. Proven experience (3-5 years) in customer marketing, ideally in a SaaS or technology-focused company. Strong understanding of customer journey mapping and experience in executing successful customer expansion strategies. Demonstrated ability in leading customer advocacy and community programs. Excellent communication and interpersonal skills, with a knack for storytelling and building relationships. Experience with digital marketing tools and platforms, CRM software, and data analytics. Ability to work independently, prioritize effectively, and manage multiple projects in a dynamic environment. Innovative thinker with a track record of translating strategic thinking into action plans and results. Experience working with global teams across various markets, demonstrating cultural awareness and adaptability. Proficiency in both French and English, capable of effectively communicating and collaborating in a multilingual environment.Benefits
Benefits:
Be part of a passionate and very efficient team that will allow you to quickly increase your skills. Have the opportunity to play a strategic role within a dynamic structure on an innovative market. Have a perspective of internal evolution thanks to the structuring of the group on a national and international scale. Benefit from restaurant vouchers with the Swile Card Work in a hybrid way from home or in the office according to your work/life balance. Be part of a group that develops an entrepreneurial and intrapreneurially spirit: let your creativity and your desires speak for themselves-
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