Cdi - Client Strategy Senior Manager (F/H)/x)

il y a 3 semaines

NeuillysurSeine, France Sephora Temps plein

**PERMANENT CONTRACT - CLIENT STRATEGY SENIOR MANAGER (M/F/X)**

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values.

**As the Client Strategy Senior Manager**, you will play a key role in defining and executing our customer strategy across Europe, particularly focusing on our loyalty program and member engagement.

Your missions will include:
**Loyalty Program Strategy**: Define and lead Sephora's innovative loyalty program value proposition, aligning it with our business objectives to ensure differentiation and market leadership across Europe. Collaborate cross-functionally, leveraging data-driven insights and market trends through a test-and-learn approach, to build and deliver our ambitious vision for next-generation loyalty initiatives.

**European Rollout & Localization**: Design an optimal rollout strategy for the loyalty program across Europe (11 countries). Establish the strategic framework while tactically adapting to country-specific requirements to maximize effectiveness and resonance at launch.

**Business Performance**: Continuously analyze customer data and client KPIs in collaboration with the Client Strategy Analyst. Identify opportunities for growth, refine program mechanics, and personalize the customer journey to optimize the loyalty program and amplify customer engagement.

**Elevated clienteling**: Craft and implement innovative strategies to pamper our customers per tiers, particularly top customers. Define ambitious business objectives and collaborate closely with digital and marketing teams to deliver highly personalized experiences to our customers. Explore new technologies and partnership opportunities to enhance top-tier engagement.

**Data collection strategy**: Scope cutting-edge strategies to build, maintain, and enrich our customer database, prioritizing qualitative data, advanced segmentation, and robust personalization capabilities to drive targeted and effective marketing initiatives. Investigate and propose new data capture methods to gain a 360-degree view of our customers.

**Executive Advocacy & Strategic Alignment**: Lead strategic communications with top management, presenting compelling insights and securing buy-in for loyalty program initiatives. Champion the program's vision and impact, ensuring alignment with overall business objectives and securing necessary resources for continued success.

**_
You will excel and enjoy this position if you are ready to actively handle the following missions :_**
- Define and lead strategic projects autonomously and effectively by collaborating with cross-functional teams.
- Analyze complex data and translate those analyses into actionable recommendations to optimize our customer strategy.
- Work in a dynamic and international environment, including regular interactions with different teams and cultures within the Europe region.
- Take initiative and propose innovative solutions to improve customer engagement and loyalty program performance.
- Embrace a "test and learn" approach to optimize performance and drive innovation.
- Adapt quickly to changes and new information in a constantly evolving environment.
- Share your knowledge and expertise with the team and contribute to a collaborative and stimulating work environment.
- Handle sensitive customer data responsibly and ethically.
- Present compelling insights and recommendations to top management, securing buy-in for loyalty program initiatives.
- Champion the program's vision and ensure alignment with overall business objectives.

**_
- A strategic thinker with strong leadership skills, able to collaborate across functions and drive customer-centric strategies.
- A solid experience (8-10 years) in customer strategy, CRM, or loyalty program management, with a customer-centric and results-oriented approach.
- A passion for the beauty, luxury, or retail sector, and an excellent understanding of the specific challenges of these industries (encompassing both digital and physical retail environments).
- Excellent communication and presentation skills to effectively share your ideas and recommendations at different levels of the organization, including top management.
- An ability to unite teams around a common vision and gain stakeholder buy-in.
- An analytical mind and an ability to identify trends and opportunities from complex data.
- A strong business acumen: strong understanding of business principles, financial analysis, and market dynamics.
- A self-starter and proactive, capable of managing multiple projects in parallel in a complex environment.
- An excellent level of English (written and spoken), essential for interactions with international teams.
- Experience with Agile methodology (considered a plus).

**_
While at Sephora, you’ll enjoy _**
- ** The peop

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