Cdi - Global Content Manager - (H/F)
Il y a 6 mois
About the job
Danone France does not seek to be the best company in the world, but better for the world That’s why our 26 brands in France are B Corp TM certified. *
B Corp is the compass of our CSR strategy This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.
Function/location paragraph:
We are looking for a Content Manager to join our Marketing expertise pole.
The Content manager is responsible for supporting the Content Director, Content Team and creative agency teams to create outstanding content, strategies & breakthrough creatives. He/she oversees day-to-day delivery of content for Global Brands with Social & E-Commerce Content, Activations and innovative creatives (AI, Creative Agencies etc.)
This CDI will take place in Paris (75), in our global head office.
In this position, you will report to David, our Global Content Director.
Your main responsibilities will focus on:
- Business Strategy / Strategic Vision
Understand the communication & creative landscapes, key consumer insights to create cut through digital communication/advertising. Strategically and creatively lead the translation of the communication strategy into integrated brand campaigns & evergreen as well as local implementation & Global Creative Pilots (AI, Innovative Platforms )
- Impact on Business Results
Breakthrough advertising as part of integrated brand campaigns providing CBUs with assets to achieve their mandate to generate business impact and local engagement. Drive brand health metrics reflective of the Global brands ability to address drivers and barriers.
Work hand in hand with Global D-Studio for E-Commerce, Social, Creative Content + External Creative Partners on AI, New Platforms
- Process & Projects
- Global Brands Communication Strategy & Content Toolkits
- Global Brands Content Evergreen, E-Commerce & Activations (with local pilot and implementation
- Global AI/Innovative Creative Activations
- Managerial Complexity
- Ensure a ‘total team’ approach leveraging all creative resources to serve the business: Studio, Agencies, Internal & External Partnerships
KEY DELIVERABLES
- Integrated Brand Campaign Toolkit: Strat, Content, Activation & Creative culturally relevant evergreen content
- Create and lead E-Commerce Content Prod & Strat
- Bring external creativity internally
- Upskill & Elevate Activations & Campaigns with AI, NFT, Innovative creation
**Our employer commitments**:
- The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing, and a Danone share.
- Flexibility of work and workplaces, such as weekly homeworking.
- Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
- The possibility to use up to 3 days a year of volunteering through the platform _Vendredi_.
- Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off
- Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered.
About you
- With a Master or Bachelor degree, you have a minimum of 6 years of successful experience in the marketing field
- Experience in delivering exciting, bold and engaging ideas and stories that translate into memorable content across all touchpoints and channels
- Exposed to creating inspiring informative briefings for partners
- Skills in ensuring excellence in content production
- Understanding of how to achieve brand saliency and impact by deploying the right content, at the right time, in the right place, for the right tribes
- Obsessed by trends, content creativity, editorial & visual expertise, strong agency knowledge + Social Mechanics & Insights
- English will be essential to communicate with the rest of the team
We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.
- _All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability _
About us
**One Planet, One Health - BY YOU**
Our four core values "HOPE": HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.
Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.
At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.
With us, you will work in a challenging, authentic, and caring environment.
**You want to take action to bring health through food to as many people as possible? Join us**
- #LI-FR_
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