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CDI - Global VP Integrated Marketing (F/H/X)

il y a 1 mois

NeuillysurSeine, France SEPHORA Temps plein

Description du poste :

The Global VP of Integrated Marketing will play a critical role in enabling Sephora’s success worldwide--partnering with our regional teams on transmitting best practices, while developing complementary marketing programs that we can use internationally.

The role will report to the the Global Chief Marketing Officer.

You will excel and enjoy this position if you are ready to actively handle the following missions:

  • Steward for the Sephora brand

Nutures the Sephora brand DNA, ensuring that our positioning, brand strategy, and global brand guidelines are clear and well understood by marketing partners, cross-functional collaborators, and external agencies

Cultivates our global We Belong to Something Beautiful brand signature and institutional imagery, and supports markets’ localized applications

Maintains the central Sephora global “brand book,” helping to define usage of our global look @ feel, protecting key global “sub-brands”

  • Global briefs and creative development

Fosters the creative vision for the brand expression and inspiring ongoing interpretation of the brand DNA

In some cases, captains unique global campaign development for programs that can be leveraged globally. In other cases, works with regional marketing teams to deliver “leveraged” creative, ensuring deliverables can meet the needs of our marketing community at large

Manages the relationship with key agency collaborators and ensures outsource content continues to inspire innovation and meet Sephora’s business needs

  • Marketing operations and global collaboration

Builds new ways of working around the world that accelerates collaboration and enhances shared wins between regions

Builds timelines and processes to ensure our global deliverables meet regional and local market needs

Sponsors the development of back-office tools (asset management, project management, etc.) needed to scale marketing now and in the future. Leads continuous improvement and utilization of these tools.

Champions tests in modern marketing content development, including dynamic content creation, translation, genAI, and other means of distribution at scale

  • Community impact and cause marketing

Builds cause marketing and community outreach programs to demonstrate our Purpose to consumers and engage our stakeholders

Creates a global signature cause platform and supports ongoing commitment to existing programs, such as Classes for Confidence

Drives consumer awareness of- and engagement in our sustainability and social impact programs

  • Team development and management

Operates a lean central global team while enabling a broader extended community of marketers

Identifies opportunities to upskill marketers around the world, growing internal talent and enabling their long term success

Description du profil :

Do not hesitate to apply if you have…

Desired Competencies

  • Drives results – Translates broad challenges into tangible plans with short and mid term milestones
  • Collaborates – Experience leading complex cross-functional initiatives up, down, and across teams
  • Engages and Inspires – Generates continued commitment to Sephora’s long-term marketing goals and successfully enrolls business partners on shared wins
  • Values Uniqueness and Differences – Strongly motivated by Sephora’s values around inclusion and making an impact in our community

Relevant experience

  • 12+ years marketing expertise
  • Minimum 5+ years team management experience with departmental leadership
  • Track record of building successful brands and differentiated brand strategies
  • Preference for hands-on experience in marcom and creative development (advertising, agency, content creation)

Geography

  • Direct report team primarily located in Paris
  • Open to remote executives

While at Sephora, you’ll enjoy…

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

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