Regional Digital Marketing Manager

il y a 6 jours


IssylesMoulineaux, Île-de-France Accor Temps plein

About Accor

Accor is a leading hospitality company that operates a portfolio of brands across the globe. As a Regional Digital Marketing Manager, you will play a critical role in driving the company's digital marketing strategy and e-commerce activities in Sub-Saharan Africa.

Job Summary

The Regional Digital Marketing Manager will be responsible for maintaining and executing the digital marketing and e-commerce activities for the properties in Sub-Saharan Africa. This includes developing strategy, content updates, social media management, email marketing, display and programmatic campaigns, metasearch and OTA optimization.

Main Responsibilities

  • Develop Digital Marketing Plans
    • Build digital yearly plans and budgets for hotels across direct and indirect channels
    • Contribute to hotel strategies, working closely with key stakeholders from hotel marketing managers, cluster marketing managers, or DOSMs, sales, revenue, PR, and F&B
  • Execute Digital Marketing Activities
    • Plan and execute all digital marketing activities, including SEO/SEA, emailing, social media, display, metasearch, and influencers
    • Lead strategic communications campaigns on digital and social media platforms to increase engagement, influence, and reach
  • Optimize Digital Presence
    • Ensure the listing and quality of content on Google for every property to maximize visibility
    • Monitor and assist in ensuring rate parity together with the revenue director/manager throughout all distribution channels
  • Measure and Report Performance
    • Report and analyze web direct and indirect performance
    • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Enhance Social Media Presence
    • Ensure hotels' presence across key social platforms relevant to the source markets and enhance performance of social content accordingly
  • Monitor Competitor Set
    • Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Identify Trends and Insights
    • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm New Strategies
    • Brainstorm new and creative growth strategies
  • Collaborate with Agencies
    • Collaborate with agencies and other vendor partners
  • Evaluate Emerging Technologies
    • Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate

Qualifications

  • A minimum of 5 years of experience in e-commerce/digital marketing in hospitality or retail
  • A degree in hospitality management or marketing and communications
  • Excellent English, both verbal and written
  • Strong understanding of current digital marketing concepts, strategy, and best practice
  • Excellent presentation and customer relationship skills
  • Energetic and passionate to work
  • Innovative approach to work


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