Head of CRM

il y a 1 semaine

Paris, France HomeExchange Temps plein

Strategy & tools
- Define strategic roadmap with clear success KPIs to maximize business impact
- Build a long term partnership with our campaign providers to participate on tool evolution & be sure we use it at their maximum
- Handle budget & contract negotiation
- Monitor and research trends in the CRM field to identify emerging opportunities
- Operations
- Work closely with data team to ensure data quality & monitoring & data model evolution to match new business needs
- Own and develop user segmentation & content personalization to improve campaign performance
- Coordinate automation & transactional campaign optimization & creation fostering a test & learn method running constant AB tests
- Supervize blast campaigns calendar and provide accurate guidelines to local team
- Lead transversal projects
- Data analysis
- Articulate and present data analyses and learnings effectively to the team and to key stakeholders
- Own comprehensive monthly reporting of all member engagement KPIs & build the right dashboards to track and communicate performance
- Develop a reliable control group methodology to measure incremental revenue
- Manage team
- Lead a team of 5 and growing, fostering a strong team culture aligned with HomeExchange goals and values
- Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment
- Make user-centricity a key driver in all decision-making processes and strategies
- At least 5 years of experience in managing CRM database & multichannel automation campaigns
- Management experience is a plus
- Good knowledge of CRM tools ecosystem
- Ambitious & business oriented : committed, proactive, you like to see impacts of your actions
- Strong analytical skills, AB test methodology has no secret for you
- Data driven : you don’t do because you feel it but because you have observed and analyzed
- Strong leadership and a great team player : you like to federate people around a common objective and make it happen, you have convictions and like to share those to get feedbacks to make those evolve
- Real problem solver
- Very good French and English communication skills, both verbal & writte
- Want to take part in an entrepreneurial project with a positive impact
- Benefits
- Full-time position
- Company social events
- Flexible WFH policy
- Free Membership to our travel network
- Please send us:

- CV
- Cover Letter

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