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Il y a 7 mois
**What you'll do**:
Your responsibilities include but are not limited to:
- **Patients Insights**
Advanced Data Analysis: Utilize advanced analytics to delve deep into customer data, extracting actionable insights to drive strategic marketing decisions.
Segmentation Mastery: Develop sophisticated segmentation strategies using CRM tools to deliver highly personalized marketing messages.
Insight Distribution: Systematically distribute insights and data-driven recommendations to local teams, ensuring alignment and optimization of local strategies with central initiatives.
- **Patient Journeys**
Journey Mapping and Tooling: Use CRM systems to design, implement, and optimize customer journey maps, focusing on automation and scalability across different regions.
Personalization at Scale: Implement personalization strategies through CRM tooling that automates adaptations based on customer interactions and preferences.
Performance Analysis: Monitor and report on the effectiveness of journey strategies, using CRM tools to adjust tactics in real-time based on performance analytics.
- **Transactional Communication**
Centralized Management: Oversee the strategy and execution of all transactional communications from a central perspective, utilizing CRM systems to ensure consistency and compliance across all regions.
Optimized Implementation: Enhance the timing, language, and segmentation of transactional communications using CRM tools to increase efficiency and effectiveness.
Continuous Improvement: Regularly refine communication strategies based on detailed analytics and feedback from local teams.
- **Opt-in Collection and Profiling**
Strategic Opt-in Management: Develop and implement strategies to increase opt-in rates using CRM tools that allow for innovative and compliant methods of engagement.
Advanced Profiling Techniques: Utilize CRM software to conduct detailed profiling, ensuring accurate data collection for enhanced targeting and segmentation.
Compliance Assurance: Maintain a comprehensive understanding of GDPR and other data protection regulations, ensuring all CRM practices meet legal standards.
- **Cross-Channel Optimization**
Tooling Management: Oversee the integration and optimization of CRM tools to ensure seamless coordination across marketing channels, emphasizing app enhancements to improve overall user engagement.
Best Practices Framework: Develop and standardize best practices for cross-channel campaigns, particularly those aimed at boosting app engagement. Equip local teams with these guidelines to ensure consistency and effectiveness across all platforms.
Analytics Support: Provide CRM tools and analytics methodologies to local teams, enabling precise measurement and continuous optimization of app-centric marketing efforts.
**Who You Are**:
- **Technical CRM Expert**: You bring a strong technical proficiency in CRM systems, capable of managing complex tooling and facilitating its use by local teams.
- **Strategic Thinker with Analytical Skills**: Your ability to analyze data and create actionable strategies is matched by your expertise in using CRM technology to implement these strategies effectively.
- **Leader in Cross-Functional Collaboration**: With exceptional communication skills, you can bridge central strategies with local execution, ensuring seamless operation and alignment across the company.
**Qualifications**:
- Bachelor's or Master's degree in Marketing, Business, Technology, or related field.
- At least 7 years of experience in CRM management, with specific experience in managing CRM platforms and tooling.
- Deep expertise in at least one major CRM platform (e.g., Salesforce, Braze, Microsoft Dynamics).
- Strong understanding of marketing automation, data analysis tools, and related technologies.
- Proven ability to manage multi-regional or global projects in a cross-functional environment.
