MediaCom | Director of Analytics Business f/h | CDI

il y a 4 semaines

Paris, Île-de-France MediaCom Temps plein
MediaCom | Director of Analytics Business f/h | CDI

Sector: Data, Analytics & Insights

Position Overview

Company: MediaCom

Job Title: Director of Analytics Business

Department: Above Market Analytics Team

ABOUT MEDIA COM:

MediaCom is a leading global media agency that harnesses the power of data and technology to deliver impactful marketing solutions. Our mission is to drive the transformation of our clients' media strategies through innovative analytics and insights, ensuring they achieve maximum effectiveness in their advertising investments.

ACCOUNT SUMMARY

MediaCom has been entrusted with significant responsibilities in managing analytics for major clients across various sectors. The role of Director of Analytics Business is pivotal in delivering exceptional analytical expertise and leadership across multiple categories. This position offers a dynamic environment, balancing brand growth, strategic consultancy, and operational excellence to drive impactful change.

Data is the cornerstone of our growth strategy.

Are you adept at solving complex challenges?

Is your passion rooted in leveraging data analytics to tackle marketing dilemmas?

Do you believe that creativity combined with analytics can lead to extraordinary outcomes?

If so, this unique opportunity is tailored for you. As the Director of Analytics Business, you will collaborate with various stakeholders to deliver top-tier analytics services and develop the analytics function, acting as a thought leader in this domain. You will work closely with the leadership team to establish the vision, goals, and objectives aligned with the agency's strategic direction while overseeing the daily execution of the analytics function's mission.

KEY RESPONSIBILITIES:

  • Collaborate with market clusters to refine Marketing Mix Model response curves for integration into media planning tools.
  • Aggregate Marketing Mix Model outcomes by category and market.
  • Employ statistical methods to utilize available benchmarks for filling data gaps.
  • Partner with the Above Market Analytics lead to create operational frameworks for embedding results into media planning tools.
  • Drive the incorporation of business outcomes into campaign strategies.
  • Contribute insights to media principles and collaborate with market clusters to customize sufficiency guidelines.
  • Integrate key media concepts such as reach, frequency, and brand demand generation into narratives.
  • Gather relevant data assets from market clusters to tailor sufficiency guidelines.
  • Educate local market clusters on the application of these values.
  • Provide strategic guidance on investment levels per campaign, brand, and market to ensure effective communication.
  • Manage a data-centric planning approach.
  • Synthesize insights from effectiveness measurements into strategic frameworks.
  • Integrate and parameterize tools with data derived from Marketing Mix Modeling.
  • Offer training and recommendations on various channel budget optimization methodologies applicable across clusters.
REQUIRED SKILLS & QUALIFICATIONS:
  • Strong understanding of media and advertising channels, particularly in the FMCG sector.
  • Proven analytical leadership experience, including report preparation and presentation to stakeholders, utilizing data for impactful business decisions.
  • Recognized as an analytics authority, fostering relationships with other directors, senior management, and clients.
  • Ability to translate business inquiries into technical briefs, collaborating with experts to deliver analytics-focused solutions.
  • Capacity to work autonomously with minimal guidance once objectives are established.
  • Subject Matter Expertise in FMCG is highly advantageous.
  • Experience in navigating complex organizational structures with overlapping data needs.
  • Strong track record of engaging with senior stakeholders to craft strategic responses to business challenges.
  • Proficient in managing and coordinating multiple intricate cross-functional projects with diverse stakeholders.
  • Excellent communication skills, capable of articulating complex concepts clearly and engagingly.
  • Demonstrated leadership and people management capabilities, inspiring and developing team members.
  • Composed under pressure, maintaining a focus on overarching goals.

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