RGM Manager FraBel

il y a 1 semaine


RueilMalmaison, Île-de-France Upfield Temps plein

About Upfield

Upfield est un leader de catégorie de confiance dans le secteur des produits alimentaires depuis 1871. Nous sommes convaincus que les produits alimentaires peuvent améliorer la santé et le bonheur des gens. Nous créons des produits délicieux, naturels et à base de plantes qui sont bons pour vous et pour notre planète.

Le rôle

En tant que Manager de Croissance de Revenu France Belgique, vous serez chargé de développer la stratégie commerciale pour les deux marchés, en prenant en charge la mise en œuvre de stratégies de croissance de revenu pour nos marques de tête dans les catégories des spreads, des beurres végétaliens, des fromages et des crèmes.

Compétences requises

Vous devrez avoir au moins cinq ans d'expérience dans la gestion de la croissance de revenu ou dans des domaines analytiques tels que les ventes, la gestion de comptes clés, l'intelligence commerciale, la stratégie ou la finance, préférentiellement dans le secteur FMCG. Vous devrez avoir une connaissance approfondie du paysage du commerce de détail FMCG, y compris des compétences en matière de pratiques de tarification, de gestion de la promotion et d'optimisation des termes de commerce.

Responsabilités

  • Développer et maintenir la stratégie de prix et de promotion pour la France et la Belgique, en tenant compte des insights de marché, des consommateurs et des clients, des données analytiques et des recherches.
  • Diriger la revue et l'optimisation des investissements dans les dépenses commerciales en ligne avec les positions de produit et de prix et les stratégies de canal.
  • Fournir des conseils et des recommandations sur les négociations avec les clients clés, notamment l'optimisation des dépenses commerciales et les offres de marques privées.
  • Soutenir les équipes de ventes et de marketing dans la revue de la mixité client et de la marque et fournir des recommandations pour optimiser la croissance profitable.

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