CDI - CRM Campaign Manager (F/H)
Il y a 7 mois
NEUILLY SUR SEINE, FR
CRM Campaign Manager (M/F)
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
Within the Client Marketing team, the position is part of the Campaign Management team which is responsible for supporting countries in the definition, implementation, and analysis of their CRM plan with 3 objectives:
Increase customer engagement and value Boost Sephora's revenues Increase the profitability of our animation planThe CRM Campaign Manager is responsible for the implementation and analysis of direct marketing campaigns on a group of countries and works to maximize the relevance and performance of the animation plan.
Support of a group of countries within EME region with the definition of its CRM Plan, campaign implementation (targeting and routing) in Adobe Campaign, performance analysis and recommendations. Management of 2 CRM campaign specialist Improve our CRM performance (KPIs analysis, Best practices identification and sharing, recommendations)You will excel and enjoy this position if you are ready to actively handle the following missions :
Setup the animation plan for a group of countries Oversee the setup of multi-channel campaign (email/SMS/push/print) on Adobe campaign V7 : workflow creation, targeting, routing and follow-up Realize reports on CRM campaign (conversion, additional turnover and profitability), propose recommendation to improve performance of the animation plan and present them to countries Be test and result oriented and spread it within the team and countries. Support CRM campaign specialist in their day to day activities : setting up of campaign and performance analysis. Optimize our CRM performances Analyze KPIs indicators and identify optimization. Identify best practices within Sephora or within competition and share it to countries. Propose accurate recommendations to improve CRM activities (contactability, marketing pressure, omnichannel ratio,) and support countries with the set-up Contribute to enhance greater customer experience Propose a seamless and personnalized experience for our customer within our communication. Participate to projects that aim to improve Adobe Campaign V7 value proposition Support CRM campaign specialist in the follow up of all their project to promote customer experience. Manage all projects related to reporting and performance follow-up Work hand in hand with the Data team on all projects related to reporting Work closely with a data analyst and help her to priorize her tasks/backlog of analysis. Centralize all evolutions and TMA needs regarding our data measuring tools and share it to stakeholders. Ensure priorization. Leverage skills of the team and countries regarding the reporting under your ownership. Be the point of contact for the team on this particular topic.Do not hesitate to
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