Global Marketing Manager for Active Ingredients
il y a 3 semaines
We provide a diverse and pioneering selection of premium active ingredients with demonstrated effectiveness in various domains such as anti-aging, anti-pollution, skin soothing, brightening, bronzing, and firming, alongside cooling and warming agents, moisturizers, and solutions tailored for oily skin.
Our commitment is to substantiate efficacy rather than merely promise it. With extensive experience in innovative Research & Development, advanced screening and analytical techniques, and a thorough program of in vitro, ex-vivo, and definitive clinical testing, we fulfill the cosmetic industry's demand for state-of-the-art, effective, and validated ingredients that truly impact consumers. Our Scientific Advisory Board, comprising leading international dermatologists and scientists, bolsters Symrise's initiatives in developing new ingredients.
Most of our active ingredients are globally recognized, patented, and derived from natural sources. Our offerings are exceptionally versatile, safe, and designed to harmonize with the natural chemistry of skin and hair.
Role Overview
As a Global Business Marketing Manager for Actives, you will partner with product management to gain an in-depth understanding of our Business Unit's specific market segments. Utilizing this insight, you will tailor global strategic marketing initiatives to create engaging narratives that resonate with our Business Unit's target demographics. Your responsibilities will include formulating customized promotional strategies for each Business Unit and product category, ensuring coherence with our global brand identity.
Key Responsibilities:
Promotional Activities:
- Craft engaging narratives that emphasize the unique selling propositions of products, translating product technology into customer advantages.
- Oversee the implementation of global promotional materials with external graphic designers, ensuring alignment with our branding standards.
- Devise innovative concepts to support product launches and promotional initiatives.
- Collaborate with Business Unit Leaders, Category Managers, and Product Managers to synchronize content development with the communication media strategy.
Marketing Activities:
- Conduct market research and analysis to comprehend market trends, identify unmet customer demands, and provide insights with the assistance of CMI & Strategic Marketing.
- Coordinate and continuously refresh the category/product competitive analysis at the Business Unit level, sharing insights with Global Strategic Marketing to establish a unified competitive perspective.
Candidate Profile:
The ideal candidate will possess a higher education degree and several years of experience in the beauty sector, concentrating on brand and marketing management. Proficiency in English, both written and spoken, is essential, along with strong communication and presentation capabilities. The candidate should excel at transforming technical information into captivating content through storytelling techniques.
Experience in managing multiple projects concurrently, creating innovative marketing campaigns for diverse global audiences, and a keen interest in trends and new ingredients, particularly Actives, is required. The candidate must be a strategic thinker dedicated to problem-solving and advancing projects. Strong teamwork skills and the ability to collaborate in multicultural settings are vital.
A passion for beauty, exceptional business acumen, and a proactive, organized, and adaptable approach are essential. Proficiency in market research methodologies, marketing tools, MS Office, and Adobe Suite is expected. A willingness to travel as necessary is also required.
If you are a strategic thinker with a passion for beauty and a talent for innovative marketing, we would be interested in your application.
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