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Lead Loyalty
Il y a 2 mois
Job Summary
Sephora is seeking a highly skilled and experienced Loyalty & Rewards Project Manager to join our team. As a key member of our project management team, you will be responsible for leading the implementation and success of our loyalty program rewards.
Key Responsibilities
- Contribute to the development and implementation of the loyalty program rewards strategy, in collaboration with the Customer Strategy, Offer & Brand Partnership teams.
- Coordinate with the Customer Strategy team to define the customer strategy related to loyalty rewards and develop market Business Plans to define the volumes of loyalty rewards to source from brands.
- Onboard European market teams (Offer, Supply Chain, and CRM) on the functioning of rewards with business rules and management tools.
- Define partnership levels and models with brands, in coordination with the Offer and Brand Partnership teams, to secure valued and attractive reward catalogs for our customers.
- Develop an animation strategy to engage our customers and promote rewards, aligned with strategic objectives, meeting both customer expectations and the core values and preferences of the loyalty program.
- Coordinate the CRM activation & animation plan for loyalty program rewards, including the development of digital and in-store materials, such as emails, marketing triggers, flyers, leaflets, showcases, security gates, basket liners, etc.
- Manage the creation of CRM briefs, defining CRM objectives, targets, messages, offers, channels, etc., and follow up on creation with the internal Sephora Studio department and external partner agencies.
- Monitor performance and impacts on our customers beyond rewards, to observe and report the effects of the Love Meter, customer satisfaction, brand health tracker, etc., and use this customer data to bring out valuable and actionable insights.
- Continuously improve processes in collaboration with countries and business teams, to optimize the reward lifecycle management, improve customer satisfaction, and consolidate report results.
Requirements
- Graduated from a business school or university in Marketing, Sales, or Communication.
- At least 3 years of experience in creating action plans with brands, managing brand portfolios, or CRM projects, with a focus on project management in the retail sector, E-commerce, or consulting firm.
- Proficiency in English and French, enabling daily work, is a prerequisite. Knowledge of a third language is a plus.
- Proven data analysis skills and numerical proficiency, comfortable using Excel for calculations.
- Exceptional communicator with strong interpersonal skills, capable of engaging energetically and interacting effectively with various stakeholders.
- Agile, dynamic, rigorous, and responsive, excelling in managing multiple projects within a complex and demanding environment.
- Strong initiative, high customer sensitivity, and passion for the beauty industry.
- Open-minded and curious, with a positive and constructive attitude, and a creative sensibility.
- Solid expertise in CRM and the implementation of customer engagement plans is a plus.
About Sephora
Sephora is a leading beauty retailer within the LVMH family, with a global reach and a commitment to innovation. We are a company that values diversity and inclusivity, and we are proud to be a place where people can be themselves and thrive. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are passionate about the beauty industry and have a strong desire to make a difference, we encourage you to apply for this exciting opportunity.
