Operational Marketing Manager

il y a 3 semaines


NeuillysurSeine, Île-de-France Sephora Temps plein

Position Overview:

As a pivotal member of the Omnichannel Operational Marketing team, the Operational Marketing Manager plays a crucial role in executing Sephora's brand activations and strategic initiatives. This position is designed for individuals who are passionate about creating compelling marketing campaigns that resonate with customers across various platforms.

Key Responsibilities:

Category Strategy:

  • Collaborate with the Offer team and digital marketing specialists to formulate the marketing strategy for the category.
  • Oversee significant merchandising transformations in partnership with the visual merchandising team.
  • Drive category growth across European markets.

Development of Institutional Animations:

  • Assist in crafting omnichannel animation concepts and manage their execution from inception to delivery.
  • Prepare comprehensive agency briefs and engage cross-functional teams to implement innovative activation strategies.
  • Coordinate testing, order management, and production processes.
  • Prepare and present meeting materials, ensuring clarity and precision in communication.
  • Lead the development of product assortments in collaboration with category managers.
  • Evaluate the effectiveness of activations and compile detailed reports with actionable insights.
  • Stay informed on market trends and innovations to enhance our marketing animations continuously.

Management of Institutional Projects:

  • Establish the marketing strategy for the category during non-peak periods.
  • Design and implement activation plans for brand messaging across retail and digital channels.
  • Assess the deployment and outcomes of activations, producing comprehensive reports with recommendations.

Support for Regional Teams:

  • Act as the primary liaison for regional teams regarding the implementation of marketing animations.
  • Facilitate ongoing communication to gather feedback and support local execution.
  • Oversee local implementations and share best practices and insights.

Conclusion:

This role is ideal for a dynamic individual eager to contribute to Sephora's mission of redefining beauty through innovative marketing strategies.



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