Southern Europe Retail Marketing Strategist

il y a 3 semaines


Paris, Île-de-France Meta Temps plein

Meta Reality Labs is seeking a skilled marketing professional to fill the position of Retail Channel Marketing Manager for Southern Europe. This pivotal role is designed to spearhead retail marketing initiatives for Meta Quest within the retail sector. Reporting to the Retail Channel Marketing Lead for Europe, this position will focus on the French market while being based in Paris. The Retail Channel Marketing Manager will be tasked with strategizing and executing both in-store and online campaigns, analyzing performance metrics, supporting retail partners, and continuously enhancing our marketing tools and processes to achieve our objectives.

Key Responsibilities of the Retail Channel Marketing Manager - Southern Europe:
  • Collaborate closely with the Sales General Manager to align on objectives, oversee daily marketing budget execution, track essential metrics, and enhance efficiency through the marketing mix.
  • Develop retail marketing initiatives aimed at boosting sales of Meta products across Europe, including bundles, promotions, and content offerings.
  • Oversee and implement marketing campaigns across various retailers, ensuring that all assets adhere to brand standards and align with Meta's overarching strategy.
  • Coordinate with the creative team to manage and deliver marketing brand assets to retail partners.
  • Liaise with retail partners to secure approvals for fixtures, temporary displays, and staff training initiatives.
  • Assess and refine marketing programs (both physical and digital) to enhance efficiency, recommending necessary tools and processes to meet targets such as CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value), and ROAS (Return on Advertising Spend).
  • Create and maintain a comprehensive activity calendar, incorporating feedback from key stakeholder teams.
  • Plan, monitor, and optimize co-marketing and operational expenditure budgets, with a focus on performance and meeting established metrics.
  • Identify and implement new processes and opportunities to ensure consistency and optimize business operations.
  • Analyze trends and themes within the Southern Europe retail landscape, including competitor activities and other relevant insights to inform marketing strategies and campaigns.
Minimum Qualifications:
  • Bachelor's degree in Business or a related field focused on Marketing.
  • Proven experience in retail marketing or a related domain within the Consumer Electronics sector.
  • Direct experience collaborating with retailers on hardware sales and executing marketing campaigns with agency teams.
  • In-depth knowledge of the Southern Europe technology retail landscape and consumer electronics market.
  • Demonstrated expertise in selling consumer goods both online and in physical stores.
  • Experience in budget management.
  • Strong communication skills with the ability to articulate ideas clearly.
  • Background in analyzing marketing program effectiveness.
  • Experience in a fast-paced, collaborative, and cross-functional work environment.
  • Proficiency in English and French.
Preferred Qualifications:
  • Experience in creating and delivering presentations.
  • Familiarity with remote team collaboration.
  • A strong advocate for innovation and the potential of disruptive technologies.
About Meta:
Meta is dedicated to developing technologies that foster connections, build communities, and enhance business growth. Since the launch of Facebook in 2004, we have transformed the way individuals connect. Our applications, including Messenger, Instagram, and WhatsApp, have empowered billions globally. Currently, Meta is advancing beyond traditional 2D screens into immersive experiences such as augmented and virtual reality, paving the way for the next evolution in social technology. By building your career with Meta, you contribute to shaping a future that transcends the limitations of digital connection, distance, and even the laws of physics. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers a comprehensive benefits package. Learn more about benefits at Meta.
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